SED Hospitality
SED is a Milwaukee-based hospitality group with over a decade of experience in the industry. The group's flagship restaurant now stands in the historic 100-year-old Hotel Madrid cream city venue, now home to Milwaukee's popular Movida restaurant. Additionally, the SED Hospitality owns and operates Don's TV and Repair Speakeasy. Hidden behind the storefront of “TV & Repair”, Don’s speakeasy serves up the smash burgers, boozy shakes, and flapjacks that made this once diner a neighborhood classic.
venues
Unforgettable events in Milwaukee's iconic downtown
In 2024, SED Hospitality completed an exciting renovation and expansion of it's downtown cream city venue Hotel Madrid.
With seating for 500 guests, two kitchens, two bars, three dining rooms, a second floor rooftop patio, and Movida's restaurant's all day dining services, SED Hospitality provides the perfect backdrop for any event.
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For smaller groups and more casual celebrations, SED continues to provide the most unique venue experience in Milwaukee with Don's TV & Repair Speakeasy.
dining
Join us for a meal, leave with a memorable experience
Within the brick of the historic 100 year old Hotel Madrid building, SED Hospitality has been operating Movida restaurant for a decade. First introducing the city to the food and drink of Spain, Movida restaurant continues to be a destination for Milwaukee and out of town diners alike.
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Following the launch of Movida restaurant came Don's Diner turned speakeasy. Hidden behind the storefront of a TV & Repair shop is a dining experience that takes you down memory lane. Open daily, Don's serves up the smash burgers and boozy shakes that made this once diner an everlasting neighborhood classic.
